So how do you start building a list, exactly?
You will first need to set up your list funnel. It typically consists of 3 components:
3) Opt inbox
The landing page is a simple one-page website that consists of a headline, sub-headline, pitch & benefits, and call to action.
The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub-headline will reinforce the message of the headline.
The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course, or weekly newsletter.
The benefits are meant to explain what the reader would get from this free gift and to improve sign-up rates.
Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.
The place where the reader enters his contact information is known as the “opt inbox”, which can be obtained from to email autoresponder host website. Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.
Alternatively, you can choose to put your opt-in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt-in rates because visitors only have fewer choices – Opt-in or don’t as compared to blogs.
Voila! You’ve just set up your list-building system!